Tiffany & Co.
Utilized the iconic Tiffany Blue to create an experience New York will never forget.
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Tiffany & Co.
Paper Flowers Launch
Paper Flowers not only created buzz for the launch of a new collection but also successfully introduced a new, previously untapped audience to Tiffany & Co.
Objectives
1.
Assert a new P.O.V. to shift brand perceptions
2.
Generate PR and social buzz for the brand, through new Chief Artistic Officer Reed Krakoff’s first brand campaign and fine jewelry collection
3.
Launch the new Tiffany Paper Flowers Collection
Hosted a VIP dinner followed by an immersive brand experience and performance by A$AP Ferg, inside the flagship store.
Created a five mile pathway to the 5th Ave flagship by “painting” subway stations, MetroCards, coffee carts, cabs, and bodegas the famous Tiffany Blue.
Transformed the Fifth Avenue flagship store with a vast digital clock, showcasing hours of interactive content.
Inspired by the infectious energy of Tiffany’s brand campaign, we brought splashes of color to New York City streets.
This Project Exemplifies
How to take a seemingly impossible idea and blows it out in the biggest, most newsworthy way possible.
What We Did
Introduced the Paper Flowers collection to NYC with a project that helped us show how we scale to all mediums simultaneously including digital, social, experiential, PR, merchandising, and even the city itself.
Results
Generated consumer sentiment that met the CEO’s strategy of repositioning Tiffany & Co. as a “next-generation jewelry store.”