Cannes Young Lions
U.S. Competition
First Place Award Winner
in the PR Category
Representing Team USA at the 2021 Cannes International Festival of Creativity.
Every year, the Cannes Lions hosts the Young Lions Competition. Open to active agency employees under the age of 30, the competition invites the best creative teams in the world to go "head-to-head in a global creative shoot-out." This year, along with Mission Campaign Director Mica Keeney, I won first place in the PR category.
About the Project
THE BRIEF
Create a strategic plan to build awareness of CureSearch, a non-profit organization committed to ending childhood cancer.
THE CRITERIA
25% creative idea
25% strategy
25% execution
25% results
OUR PROPOSAL
To emphasize the disparity of progress made in children’s cancer treatment compared to other areas in the past 30 years, we would launch a campaign called It’s Not 1989 Anymore, partnering CureSearch with beloved consumer good companies to re-release their most iconic 80s products, with 100% of profits going to the charity.
The Outcome
This Project Exemplifies
How creativity can be used to educate and disrupt a category
What We Achieved
Out of hundreds of submissions from across the country,
Mica and I made it to the Top 5 Finalist round.
From there, we presented live (via Zoom) to CureSearch stakeholders and a panel of notable industry judges to take home the winning title of 1st place in the U.S. PR category.
Why It Mattered
Beyond receiving one of our industry’s highest honors, Mica and I will now take our skills to the global stage, competing against other participating countries this May for the international title.