Dermalogica
Reinstating Dermalogica as the authority in professional-grade skincare by putting a modern spin on their rich history of expertise.
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Dermalogica
The Power of Pro Skin
Developed a cohesive, global campaign that increased awareness of Dermalogica professional products and services, delivering a toolkit and suite of campaign assets for local markets to leverage and implement as best suited.
Produced a content shoot to create new campaign imagery, involving talent casting, venue sourcing, script development and on-site management which formed as part of our asset library and overall campaign creative.
Developed a dedicated landing page with A/B copy to introduce the campaign and house all educational programming available to each market at www.dermalogica.com/proskin.
Created a campaign visual identity involving logo exploration, primary and secondary colors, typography and photography guidelines to ensure all markets are consistently communicating The Power of Pro Skin.
Created a full suite of campaign assets across social, digital, experiential and print containing over 100 iterations for global teams to leverage in their local market.
This Project Exemplifies
How strategic messaging reinstated a global brand as the authority
in professional-grade skincare.
What We Did
Designed a campaign strategy with comprehensive key messaging and tonality guides before building a global marketing toolkit that was used to launch the campaign globally containing over 100 unique assets across social, email and print.
Why It Mattered
By reintroducing human connection to skincare, Dermalogica’s loyal customers were given a new platform to interact with the brand like never before, while being able to invite new customers to experience The Power of Pro Skin.