Bobbi Brown
Confidence & the City:
Global Influencer Activation
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Empowering the modern, Bobbi Brown woman…
Reinforced authority in the face makeup category and celebrated the brand’s NYC heritage and SoHo roots through a series of immersive experiences and highly shareable moments for 40+ global influencers.
Developed highly shareable moments at each event such as a personalized post-it note art installation, Rube Goldberg inspired projection wall, good-for-you ingredient food/product displays + interactive candy stations.
Ran hospitality to ensure a smooth guest experience including transport, a concierge service, and room gift drops to surprise and delight the influencers.
Produced a series of experiences at on-brand venues such as Mansur Gavriel, the 42 Crosby Street penthouse and Spring Place.
Led programming with a diverse list of female partners including stylist Athena Calderone, Poppy’s Catering, and aura artist Radiant Human.
This Project Exemplifies
Celebrating the unique NYC confidence that empowers the Bobbi Brown woman.
What We Did
40+ global beauty influencers were flown across the world to experience a series of 9 immersive events across 4 days. From cocktail parties, an intimate lunch and bespoke wellness mornings to our very own lab-inspired factory, we were tasked with amplifying confidence messaging & NYC brand roots and introducing the newly named faces of the brand, Elizabeth Olsen, Yara Shahidi and NiNi.
Why It Mattered
The 800 social posts garnered over 31M impressions and over 4M engagements.