Swarovski
We launched Swarovski’s first Facebook Live series to #SparkDelight for people everywhere.
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Swarovski Facebook Live
Consumer Engagement
Launched a consumer engagement activation on Swarovski’s North America Facebook Page to bring families who were apart during the pandemic, together for a series of exclusive, mini Mother’s Day-themed events.
We garnered high engagement over 13 pieces of content, including 20k views across three FB videos.
We engaged three diverse partners, each with a unique talent and activity to share with our fans.
Partners received complimentary Swarovski jewelry in exchange for filming content. They also wore and promoted the product during the event.
Video content was created by partners, but posted exclusively on Swarovski’s FB with brand usage rights designated for one month.
This Project Exemplifies
How to deliver quick, yet effective social content, securing influencer partners, organically creating promotional assets and developing messaging in less than one week.
What We Did
Developed the creative concept, researched, vetted and secured three unpaid influencer partners to host mini, interactive masterclasses on Swarovski’s FB Live, designed promotional assets for Swarovski and the partners to post on social prior to the event, and drafted key brand messages for partners to use when speaking about Swarovski during the event.
Why It Mattered
This activation marked Swarovski North America’s first FB Live event, a milestone activation for the brand and the FB page’s #1 most engaged piece of video content in May 2020.
Due to its overwhelming success, the one-off event turned into a six-month program, featuring a new creative theme, influencer partners, and a burst of activity each month from June - November 2020.