– F45 –
NYSE Celebration
↓
We celebrated F45’s IPO with one of the first major outdoor events in NYC since the pandemic.
The activation drove buzz globally around F45 going public -- with consumers and investors -- via a large-scale project with multiple touchpoints.
Objectives
I
Drive awareness
of F45’s milestone
—
II
Engage key stakeholders in
a safe way in line with
COVID regulations
—
III
Target both investors
and consumers with the news
We handled talent management and logistics for 5x top-tier talent including rider fulfillment, social media output, T&E and hosting on-site.
We created digital content that took over the full trading floor.
We produced an outdoor activation with F45 classes leveraging top trainers, along with a livestream to Wall Street of the bell ringing
We managed a schedule of media interviews for key stakeholders including the CEO and Mark Wahlberg.
This Project Exemplifies
How to bring a multilayered execution to life with stringent execution guidelines due to COVID and tight timeframe
What We Did
Managed and produced the NYSE celebration for F45 which consisted of experiential production with an outdoor activation and VIP event, talent management with Steve Aoki, Flo-Rida, FISHER, Sickick and Yolanda be Cool, PR support with key stakeholder interviews and Getty logistics, in addition to guestlist management and content creation for all assets.
Why It Mattered
Made a splash as the F45 brand went from a privately owned company to a publicly traded business, attracting both consumers and investors