– La Mer –
White Glove Delivery
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Taking La Mer’s iconic legacy within the luxury skincare space to new heights
Following all COVID-19 safety guidelines, we transformed typical influencer engagement by creating a new approach to gifting that celebrated La Mer's core product + brought a one-of-a-kind luxury experience to recipients homes.
Objectives:
I
Generate tremendous UGC, inspiring influencers to share their ritual for unlocking the anti-aging power of Crème de la Mer.
II
Drive awareness and word-of-mouth advocacy for La Mer’s iconic product and create a halo around moisturizers.
III
Inform consumers about the brand’s heritage, origin, and science behind its legendary product.
Engaged a diverse group of LA + NYC based influencers and media for an exclusive delivery experience.
Produced a custom trunk that brought the luxury of La Mer to recipients through a range of surprises until product unveiling.
Generated social and press coverage around the delivery by gifting to a range of recipients spanning paid & organic media, artists, celebrities as well as fashion & lifestyle influencers.
Secured content on both Instagram and TikTok of key delivery moments that garnered over 135M+ social impressions, including THIS viral (organic!) TikTok video.
This Project Exemplifies
How an internationally established luxury product can make a splash within the beauty and skincare space.
What We Did
Produced a VIP gifting moment where top-tier influencers and media received a unique Créme de La Mer experience like never before, inspiring them to discover their skin’s fullest potential.
A white glove delivery of a beautiful Green Trunk was brought to influencers homes, paired with Ruinart champagne, Frette robes, a1 lb jar of Creme de la Mer, plus more…
Why It Mattered
The forty eight delivery recipients produced 225 social posts across Instagram & TikTok, garnering over 135M impressions and over 2.5M engagements.