– Victoria’s Secret –
Collection Launches
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Supported Victoria’s Secret’s efforts to become a brand of the times
In line with the new positioning for the VS brand including the launch of the new Collective (in replacement of the Angels), we helped launch two collections to a mass audience.
OBJECTIVES:
Generate PR and social buzz for the brand through new brand campaigns and ambassadors
Launch the new Tease fragrance and VS Sport Collection
Assert a new P.O.V. to shift brand perceptions
Invited a diverse group of LA based influencers and media for an exclusive trial of the new products.
Produced x3 events that brought the products to life with a range of programming including breathwork and yoga classes, DJs, dream readers and food trucks.
Handled PR announcements around the collections with exclusives, spokesperson interviews and gifting.
Coordinated digital live streams of key event moments and social content capture to reach a global audience.
This Project Exemplifies
How to take a brand’s new creative and brand direction and create experiential activations that get media and influencers talking.
What We Did
Introduced the Live Flow Sweat Sport collection and Tease fragrance to media and influencers with two events in LA and one in Montauk, handling digital content, social, experiential, PR and influencers.
Why It Mattered
Generated influencer and media output that drove awareness of the new brand sentiment.