– Nestlé Waters –
Made For A Better Tomorrow
CONTENT CREATION
Encouraged consumers to recycle water bottles today to help create a better tomorrow.
By leveraging animation, we inspired consumers and informed them of Nestlé Water’s “One-for-One Promise,”that for every pledge to recycle, a bottle of water would be donated to local communities in need.
Objectives:
I
Get consumers for each of Nestlé Waters’ six Regional Spring Water brands to take the pledge to recycle their plastic bottles.
II
Work with regional charities to donate bottled water to communities in need.
III
Tell an engaging brand story that shows the proactive steps Nestlé Waters is taking in regards to sustainability.
Used animation to engage consumers, all while informing them of Nestlé’s initiative, how they can participate, and the impact they will have on their surrounding community by doing so.
After scanning the QR code on their bottle of water, consumers were taken to a dedicated landing page to see our hero video, discover the MadeBetter® campaign, learn about the “One-for-One Promise,” and take the pledge themselves.
Partnered with organizations such as Feeding America and DigDeep to coordinate our donations so we could get water to people who need it most.
The campaign sits across all of Nestlé Water’s regional spring water brands, including Ozarka, Arrowhead, Ice Mountain, Zephyrhills, Poland Spring, and Deer Park.
This Project Exemplifies
How to tell a powerful, emotional story across several outlets to spearhead a national campaign.
What We Did
For the Made For A Better Tomorrow campaign, we created a hero 30-second animated video as well as a custom landing page for each of the six Regional Spring Water brands.
Additionally, we secured coverage in outlets such as AdWeek, The Drum, and Plastics Today to spread the word about this newsworthy sustainability initiative.
Wy It Mattered
One small action today can make a big impact. Made For A Better Tomorrow set out to show how we can all do our part to keep plastic out of the environment, ensuring a brighter future for all.